DARI HOBI MENJADI PROFESI: STRATEGI MONETISASI BAGI KREATOR DIGITAL INDONESIA
Abstract
Perkembangan revolusi digital telah mendorong transformasi kreator konten digital dari sekadar hobi menjadi profesi yang bernilai ekonomi tinggi di Indonesia, dengan jumlah penggunaan internet yang besar dan pertumbuhan sektor ekonomi kreatif berbasis digital yang terus meningkat. Penelitian ini bertujuan untuk mengidentifikasi dan mengevaluasi strategi monetisasi yang digunakan oleh kreator digital Indonesia dalam konteks ekonomi kreatif yang semakin berkembang. Menggunakan pendekatan metode campuran (
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Howkins, J. (2013). The Creative Economy: How People Make Money from Ideas (2nd ed.). Penguin Books.
Kemenparekraf. (2023a). Outlook Pariwisata dan Ekonomi Kreatif 2023/2024. Kementerian Pariwisata dan Ekonomi Kreatif.
Kemenparekraf. (2023b). Pengembangan Ekonomi Kreatif: Kemenparekraf Mendorong Pelaku Usaha. Kementerian Pariwisata Dan Ekonomi Kreatif Republik Indonesia. https://kemenparekraf.id/pengembangan-ekonomi-kreatif-kemenparekraf-mendorong-pelaku-usaha/
Kumar, V. (2018). Transformative Marketing: The Next 20 Years. Journal of Marketing, 82(4), 1–12. https://doi.org/10.1509/jm.82.41
Li, F. (2020). The Digital Transformation of Business Models in the Creative Industries: A Holistic Framework and Emerging Trends. Technovation, 92–93(1), 1–10. https://doi.org/10.1016/j.technovation.2017.12.004
Nurani, S. R., & Atmawinata, M. R. (2025). Strategi Para Konten Kreator Untuk Meningkatkan Penghasilan di Era Digitalisasi Melalui Live Tiktok. Jurnal Manajemen Dan Akuntansi, 5(4), 323–334. https://doi.org/10.56910/gemilang.v5i4.2984
Ørmen, J., & Gregersen, A. (2022). Institutional Polymorphism: Diversification of Content and Monetization Strategies on YouTube. Television & New Media, 24(4), 1–16. https://doi.org/10.1177/1527476422111019
Peres, R., Shreier, M., Schweidel, D. A., & Sorescu, A. (2024). The Creator Economy: An Introduction and A Call for Scholarly Research. International Journal of Research in Marketing, 41(3), 403–410. https://doi.org/10.1016/j.ijresmar.2024.07.005
Postigo, H. (2016). The Socio-Technical Architecture of Digital Labor: Converting Play into YouTube Money. New Media & Society, 18(2), 332–349. https://doi.org/10.1177/1461444814541527
Safelia, N., Hernando, R., Mansur, F., Yuniarti, Y., & Achmad, E. (2026). Integrasi Algoritma Sosial Media dalam Mengoptimalkan Penggunaan Digital Marketing UMKM. Jurnal Pengabdian Pendidikan Masyarakat (JPPM), 7(1), 1–8. https://doi.org/10.52060/jppm.v7i1.3820
Schwemmer, C., & Ziewiecki, S. (2018). Social Media Sellout: The Increasing Role of Product Promotion on YouTube. Social Media + Society, 4(3), 1–20.
The Influencer Marketing Factory. (2021). The Creator Economy 2021 Report. The Influencer Marketing Factory. The Influencer Marketing Factory. https://theinfluencermarketingfactory.com/
Yuan, Y., & Constine, J. (2024). SignalFire’s Creator Economy Market Map. SignalFire. https://www.signalfire.com/blog/creator-economy
Zhang, C., Tang, L., & Liu, Z. (2023). How Social Media Usage Affects Psychological and Subjective Well-Being: Testing A Moderated Mediation Model. BMC Psychology, 11(286), 1–20. https://doi.org/10.1186/s40359-023-01311-2
Published
2026-06-30
Section
Articles
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